Tutorials > SaaS Marketing 101

Exploring SaaS marketing is like navigating a diverse world. 🚀 From building links to joining startup directories, contributing guest posts, and using paid ads – we'll cover it all! 🌐✨

SEO Essentials

If you're not familiar with terms like "Link Strengths" or "follow/nofollow," feel free to read the following for some background information. However, you can also dive right in to Foundational Backlinks, Startup Directories, Guest Blog Posts, Paid Ads and get started! 🏄

What’s the difference between link strength (AS) and Domain Authority?

-> Link Strengths in this directory are based on Semrushs Authority Score (AS)
-> It is an estimation of the impact a backlink has on your SEO
-> They start with 0 (zero impact) and in practice go up to 90 (usually front page of popular sites, but that’s usually only temporary)
-> It’s not the same as Domain Rank (DR) or Domain Authority (DA): Link Strength also takes into consideration how prominent the page is within the domain. Getting linked on the front page has a lot more strength than in a sub sub page

Metric	Alternative names	Meaning	Semrush range	MOZ range	Ahrefs range
Domain Authority	Domain Rank DR, PageRank, Domain Trust Flow	The strength of the whole domain or subdomain	0-100	0-100	0-100
Link Strength	Page Authority, Page Trust Flow	The strength of a particular link on a particular page	0-100	0-100	0-10’000

What is follow / nofollow? Does it matter for SEO?

-> nofollow is a rel attribute on the a href html tag
-> It tells Google that it should not influence the target links SEO ranking
-> But: it’s not totally unimportant. Google has announced 2019 that they also take hints from nofollow links, although it’s much less strong than follow links
-> This means that usually it only makes sense to pursue do-follow links
-> We'he sorted out the nofollow links and added those which we think still make sense into a separate nofollow table.

How long does it take until my SEO traffic goes through the roof?

-> SEO is a long term game. In my case I reaped the fruits only 4 months after I got the backlinks. SEO experts say that you see satisfying results between 6 and 12 months (source)
-> It will not go through the roof unless you pair backlinks with writing articles with the keywords you want to rank for (which is a whole other field which we won’t cover here)
-> Getting backlinks from directories alone is a strong, easy start but to rank really well it won’t be enough. Directories usually have thousands of outgoing links and Google figures out that it’s not so hard to get a link on there. On the other hand, sites in your niche (blogs, community/edu sites) will influence your SEO more strongly but they are harder to get.